Fundraising: Donor Communications That Engage and Retain Donors

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Date(s) - Thursday, July 20, 2017

United Way of Southwestern Indiana

If you’re a fundraiser or nonprofit development professional, you’ve likely heard the term “donor retention.” It’s one of the hottest topics of discussion in the nonprofit sector. But what is donor retention? And why is it important? This workshop will focus on how to effectively communicate with your donors in order to increase your retention rates. We will also focus on what can be done about retaining donors and building donor loyalty based on the principles of Dr. Adrian Sargeant and Tom Ahern, two of the foremost authorities on donor communications! We will show examples of their principles in action via various kinds of written and digital communications. The results of improved donor communications can be astounding when put into daily use. After all: it’s not about you. It’s about the donor.

Presented by Steve Shattuck, Bloomerang
Sponsored by the Indiana Nonprofit Resource Network.
Cost: $20 (includes lunch)

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